Martynas Gedminas

CEO at "Alfa analitika"

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Martynas Gedminas, Alfa analitika vadovas

About speaker:

16 years of experience in the fied of online marketing out of which 7 are related to analytical tools. Since 2002 has been working in Gaumina and specialising in the campaign manufacturing field. Since 2008 has been the head of the department in charge of conducting online marketing campaigns, analysing the results and optimisation. In 2010 he introduced the Google Analytics standard of complex measurements (from documentation to the testing of more than 250 projects). In 2012 Martynas initiated the first Universal Analytics cross-device and device tracking projects. In 2015 he founded Alfa Analitika which operates in consumer behaviour tracking and analysing, Google Analytics and Google Tag Manager solutions as well as global and regional campaigns consulting.

Technical fields: Google Analytics solutions and integration with internal accounting systems, CRM, Marketing Automation systems (both directions of API/Measure protocol), Google Tag Manager solutions. The projects geographical coverage: Lithuania, Latvia, Estonia, Poland, the United States of America, the United Kingdom, Ireland, France, Sweden, Belarus, Russia, China, Germany. The project fields: global and regional e-commerce, finances, insurance, B2B/B2C platforms. Total sizes of the projects: 300+ Analytics, 60+ Google Tag Manager integration projects.

Topic: "How to track offline world with Google Analytics"

9:30 - 11:00 5.2

Google Universal Analytics:

Offline marketing accounting which used to seem impossible.

Cross-device accounting: different devices and one user.

CRM marketing data accounting lets you use CRM data for remarketing.

Enhanced Ecommerce configuration providing a detailed transmission path both for online and offline shopping.

Additional technologies: Google Tag Manager.

Ticket prices

Ticket’s price includes:

  • Participation at the event (participants may choose presentations and seminars)
  • Lunch and two coffee breaks
  • Free ecommerce consultancy from GETSHOPIN consultants (NEW!)
  • Translation from Lithuanian to English and from English to Lithuanian in two presentation halls (5.1 and 5.3)
  • VAT, taxes



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